About
Jesse Reed hails from Youngstown, Ohio, and is a graduate of the University of Cincinnati’s College of Design, Art, Architecture, and Planning. Prior to founding Order, he honed his skills as an Associate Partner under Michael Bierut at Pentagram’s NewYork office, where his client roster included New York University, Hillary for America,Wildlife Conservation Society, Bobby Flay, Syracuse University, and Saks Fifth Avenue.
At Order, Jesse leads a team to develop brand systems for prestigious institutions suchas Williams College, Munson, MoMA, Apple, Google, Herman Miller, Knoll, and manymore. In 2022 he launched the firm's type foundry, Order Type Foundry (OTF).In addition to Order, he co-founded Standards Manual, an independent publishingimprint dedicated to the preservation of graphic design history, including the reissues ofthe NYCTA and NASA Graphics Standards Manuals. Jesse is also the CEO and a co-founder of Standards, an online tool for designing, managing, and publishing brandguidelines on the web. Beyond his professional practice, Jesse has taught at TheUniversity of Cincinnati and Parsons New School of Design, respectfully.
