A visionary leader in Montreal’s sports scene, Annie Larouche is one of the first women to lead a professional sports organization in Quebec: the Montreal Alliance. With over 25 years of experience, including a long tenure with the Montreal Alouettes, she has elevated the Alliance through bold strategies focused on fan experience, brand strength, and community engagement.
As President of the Montreal club in the Northern Super League, she drives strategic vision, operations, and revenue growth, while championing inclusion and women’s leadership in the sports industry.