Chris Bergeron

Chris Bergeron is a trans woman — multifaceted and fluid. She began her career in journalism, eventually becoming editor-in-chief of the cultural weekly Voir, before bringing her creative sensitivity to the world of advertising. Today, she is Vice President at Cossette, where she leads strategic and creative teams working with major brands such as McDonald’s Canada, Destination Canada, Loto-Québec, SAQ, L’Oréal, BDC, VIA Rail, and General Mills. Chris is a passionate advocate for diversity, inclusion, and transgender rights, both in Quebec and internationally, using her story to push for better representation of minorities in the advertising industry.