Jean-Philippe Lalonde

Creating intersections between sport, art, and science for On, a Swiss sportswear brand. Since joining On, JP has enabled an array of collaborations to help the company increase its credibility as a running brand and to promote run culture for a younger and more diverse audience. Prior to joining On, JP has meticulously crafted Salomon's foray into lifestyle by leading collaborations with the likes of The Brokem Arm and COMME des GARÇONS, and launched the brand's inline lifestyle product offering. JP was born and raised in Montreal, and holds a postgraduate degree from HEC Montreal in Marketing, with a focus on Anthropology of Consumption.